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Ali Wines

Stories that move mountains

In: Blogs >

Ali Wines works with sustainability-led organizations in the outdoor industry and beyond to tell stories that inspire change.

With years of communications experience working with major global and national organizations, I know how to tell a story that inspires an audience, wins (or changes) hearts and minds, and creates meaningful, long-lasting relationships.

I love working with clients in winter sports, travel and outdoor recreation, as well as those who are striving to make a difference for our planet, whether that’s through education and activism, or creating products that show us all that a sustainable existence is not only possible, but desirable (and pretty darn good looking, too).

Let me help you with:

  • Web content and blogs
  • Social media content and social media management
  • Newsletters
  • Ghost writing opinion pieces and speeches for leaders
  • Crisis and reputation management content


I’m Ali Wines -- a writer for sustainability-led brands in the outdoor industry and beyond. I help my clients to tell compelling stories that inspire people to think, feel and do things differently. Stories that make you laugh, that tell important truths, that highlight the quirks, struggles and ambitions that make you, you.

A former lawyer (I know, I know) and career communication professional, I have a Masters in Organizational Communication and have built and led communication departments for major organizations in Melbourne (Australia), London and Canada. I bring these strategic skills, along with a soul in the mountains and the heart of a creative to my work with clients like you.

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