Betts Fit

Catherine Betts has personally struggled to find a supportive and comfortable sports bra for over half her life. During puberty she was diagnosed with a thyroid condition & practically overnight developed into a 34F. As a D1 collegiate soccer player she had to wear 3 sports bras to prevent the bounce. As a result she developed debilitating neck & chest pain.

She knew she wasn't alone with this problem. After college she applied her degree in sports sciences in the fitness industry. She gained valuable startup experience as one of the first employees at TRX before founding her own business. As a personal trainer she found herself stuck in her sports bra for 12 hours a day and having to choose between comfort and support.

After studying neuroscience for 4 years, she set out to develop the perfect sports bra. Catherine created a bra lab in her parents’ basement. She started modifying sports bras with ribbon, an ace bandage and saran wrap. Over the years she created hundreds of prototypes working with top bra designers and manufactures.

In 2017 Betts Fit launched the beta version of the first 3 way adjustable high impact sports bra. The sports bra patented technology includes 3 utility and 1 design patents. While pregnant with her daughter Cayley, Catherine spent 8 hours a day individually sewing 250 bras.