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Coalition Snow

Where pleasure meets performance

In: Apparel >

Coalition Snow is a women-owned and operated Reno-based snowsports brand on a mission to deconstruct the status quo. We believe that the recipe for making a kick-ass pair of skis or snowboards has nothing to do with what's between your legs but what's between your ears and in your heart. We start with a concept that meets our unique needs and work with a team of engineers to bring our designs to life. We manufacture in reputable factories that prioritize the health and safety of their team and the environment. We test, bring in our Ambassadors and Athletes (did you know that our skis have been in the Olympics?), refine, and then deliver a finished product to you.

Jen Gurecki and Lauren Bello Okerman, our founders, were never sponsored athletes. They were never industry insiders. They were, and continue to be, two women who love playing in the mountains. They believe that everyone should be able to experience the joy and freedom of being in nature.

We started in 2014 with an obsession to fill a void in the industry with our performance-driven skis and snowboards and with a belief that a community of enlightenment, sustainability, and solidarity were key ingredients that had been missing.

Small Business

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