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Drifted

Modern Hiking, Outdoor + Travel Clothing for Women

In: Apparel >

Drifted stands for the community of women who are nature lovers, cultural travelers and aren't ready to grow out of their sense of adventure. Our mission is to build, the best, most versatile clothing so you can say 'yes' to exploring the most beautiful and wildest places of the world...

Meet our Founder 

Hi! I'm Puja. I’m the mama of a 1.5 year old toddler, Jules, and a 15 year old wiener dog, Misto. I love being in nature, and adventure traveling. Like, obsessed with it. It’s when I feel most at peace and alive, at the same time. In fact, the idea for Drifted came on a trip to Morocco. My group of friends planned a full day, first, an epic trek through the Atlas Mountains and then a swanky dinner at Richard Branson's Kasbah. We were so stoked, that is, till we got dressed. We didn’t have enough time to go back to our flats and change between plans, so the girls in our group were at this weird crossroads: do we dress for the hike, or dress for the dinner. Well, we dressed for the hike, but ended having to cancel our dinner plans because we weren’t about to show up in our grungy outdoor gear. Honestly, that sucked. And that wasn't the first time it's happened.

My girlfriends always talked about how hard it was to find good outdoor gear for women. We'd end up having to wear what the boys wore, the fits were shapeless, or super tight, there never seemed to be enough pocket space and the colors were either this blah-beige or super bright magenta. These clothes only worked in one environment. They weren't playing to the multifaceted adventures.

The motivation to do something came because it's very special sharing the outdoors, travel and adventure with one another, which has connected me to a large group of girlfriends around the world. It's an immediate connection that feels like soul sisters just because of a shared epic experience. So, to do this, wasn't about making better clothes for me, it was about getting more women outdoors, traveling and connecting with each other to develop their sisterhood community.

I interviewed over 300 women, asking, listening and diving deep into what they needed from their outdoor & travel gear. We asked what was missing, what sucked, what was great, what was on their wish list. After listening to all the feedback we distilled down into three core values that seemed unanimous amongst our women: Obsess over quality + fit. Make it sustainably. Build an outdoor culture for women.

what we love

We love Puja's thoughtful designs and willingness to get the details just right.

organization
Small Business

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