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Kari Traa

Confident. Unapologetic. No matter where the adventure takes you.

In: Apparel >

We’re not just a brand. We’re a community Kari Traa is not just a women's sports brand founded by a three-time Olympic medalist, it's a community that celebrates femininity, encourages each other, and is obsessed with the outdoors. We believe in empowering women to tackle any challenge with confidence through quality materials and thoughtful designs. With our bold colors, playful designs, and Norwegian heritage, are we the badass friend that lifts everyone around her.

Our vision is to create a world where every woman has the desire, confidence, and clothing to thrive in the outdoors together. With our fun and feminine clothing line, we're on a mission to empower women everywhere to be unapologetically themselves, no matter where their journey takes them. Whether you're hiking, camping, skiing or simply exploring nature, we've got you covered with the right gear to make every moment unforgettable. Join our community of adventurous women and discover the joy of being Always for Her, always by her side.

From Olympic Champion to Women's Sportswear:

Kari Traa is not just a three-time Olympic medalist, but also the founder of Europe's fastest-growing women's sports brand. Her inspiring story started in the mountainous village of Voss, Norway, where she was born with skis on her feet. Her overpowering talent for particularly bumpy trails led her to become an Olympic champion mogul skier in 2002.

Kari's entrepreneurial spirit shone through even during her skiing career. When sponsors finally came on the scene with clothing for athletes, it was only designed for the men's team. Kari, with an enormous creative power and a good eye for design, crocheted and knitted her own beanies during training and competitions. Her colorful beanies became so popular with friends and skiers that she decided to turn the hobby into a business. And so, the Kari Traa brand was born.

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