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rabbit

Running Apparel for Men and Women

In: Apparel >

Runners are dreamers by nature, chasing both finish lines and intangible rewards. At rabbit, our company name speaks to an even greater dream: to set the pace in the sport of running. As we invite more people to run with us, we must consciously and continuously assess our social and environmental impact. Whether passionately giving back to our community or deepening our commitments to sustainability, we pledge to better this planet and the humans who run on it.

Inclusivity and empowerment are the heart of what we do. As a women-founded company in a sport traditionally dominated by men, we have supported women and mothers both in the workplace and in running since the beginning. Along with caring for our own employees, we are committed to uplifting underrepresented groups in the run community and giving back where we can. rabbit is proud to partner with programs and organizations that offer this opportunity.

Passionate, but laid-back, rabbit runners are intensely competitive when the gun goes off, but contemplative and chill during a foggy morning cruise on the roads or a sun-kissed afternoon on a favorite trail. They demand clothing that keeps them comfortable and performing at a high level, and looking good doing it.

This all goes back to Monica and Jill’s original philosophy: find apparel that fits both body and spirit, a second skin to pursue your passion in!

Both women fell in love with running early, and running gave them the confidence to chase their dreams, to see failure as just a stepping stone to greater success. Jill was a DI collegiate runner and now has a 2:48 marathon PR. Monica was a high school state champion who discovered the trails and now has a half dozen hundred-milers in her pocket. Between them they have enough happy, healthy children to score at a cross country meet. Family. Community. Business. All of it organic, all of it a labor of love.

Says Monica: “A long time ago, I gave myself permission to go figure out what I love, and rabbit is one example of that.”

When asked if she’s surprised at how quickly the company took off. Jill laughs. “Oh sure. I still get so excited whenever I see a random runner wearing our clothes. I get butterflies! It really moves me. Our crazy pipe dream has become a reality.”

A reality shared by an ever-growing community of dreamers.

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