Bras, underwear and lounge wear for the active woman
We do bras simply. We focused on the essentials and designed a product that fits comfortably + functions perfectly! The SWOOP motto is "bras don’t have to suck; you just need a better one!"
Why are SWOOP bras better?
- Our bras are more supportive than a bralette (no sore shoulders or boobs), yet not as supportive as a sports bra (no feelings of hypoxia at the end of the day.)
- All products come in a variety of patterns (no solids) so you can seize the day, and not be bored in your usual solid undergarments.
- Bras are lined with modal which is soft against your skin, and is an eco-friendly alternative to cotton because beech trees don't require much water to grow!
After 15 years as a registered nurse SWOOP founder, Virginia Peterson, continued to struggle to find a bra to wear for 12 hours straight, so she designed her own. SWOOP does bras simply. We focused on the essentials and designed a product that fits comfortably + functions perfectly! The perfect undergarment for any busy, active woman.