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Astrid Wild

Nordic Outdoor Fashion designed by women for women

In: Apparel >

Astrid Wild was born from our desire to create unparalleled outdoor wear for female shapes.

Design that allows us, and future generations, to spend more time in the wild. Whether it be in the forests, the mountains, or by the sea.

Nature is where we find inspiration, time for reflection, appreciation, and the energy to live a full life. Welcome to unlock the magic gifts of nature with us!

In 2018, we quit our jobs to travel the world. To hike, surf, and reconnect with nature.

When looking for suitable outdoor wear, we couldn't find anything that inspired us in the women’s section, and we felt we didn’t fit into the stereotypical hiker look.

When we started digging into why the offering for women was so limited, we realized the outdoor industry had a history of being focused on men. This is the reason why the majority of brands have more products for men than women.

We are on a mission to enable women to unlock the magical gifts of nature, and our dream is to see women connect with nature on an everyday basis.

Our belief is that a world where women spend time outdoors, will not only lead to improved health and happiness, but also us taking better care of our planet.

organization
Small Business

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