Elira Apparel
No need to strip, just unzip!
Elira Apparel’s foundation has been built on three fundamental words. Freedom, empowerment and exploration. We are all explorers empowered by our quest for freedom in all types of environments.
Whether you love a long hike with your favorite pup, exploring the cross country ski trails, or a car ride in the middle of nowhere, the last thing you should have to do is hold in your pee and not have your butt in the air when you need an emergency bathroom break.
Kelly has had a wildly successful career as an interior designer with a passion to create excellence that has been featured and praised in local, national, and international magazines, newspapers and television. She is a holder of multiple patents and trademarks and continues to innovate on a daily basis. With an avid interest in bringing out the best in every situation, Kelly finds herself once again perfectly positioned to change women’s clothing design forever.
From a small Midwestern town to the international stage, Kelly is drawn to creating beauty and balance in all areas of life. Kelly was all too familiar with the potential embarrassment that could accompany a woman answering the call of nature. Through Kelly’s own embarrassing experience and the shared experience of many others, Kelly recognized the need to design a pair of pants that enabled women to discreetly, comfortably, and quickly answer nature’s call. ELIRA was born!
what we love
It's high time we have lots of solutions for women to pee easily in the outdoors!
All Outdoor Adventures
Small Business
