Outspring Logo. Outspring is a discovery platform of outdoor brands made for and by women.

Genesee Nutrition

Heathly. Active. Happy.

Genesee Nutrition provides the next evolution in Health & Wellness--protein bars that provide you nutrition on the go

At Genesee, it’s our mission to provide delicious and nutritious snacks for people on the go. We love getting outdoors, exploring, traveling, adventuring, and we want to encourage everyone else to love it too! Our protein bars are perfectly designed for a healthy, active, and happy lifestyle!

Meet Lauren and Will, Genesee’s founders.

Growing up on our family’s farm in the rural Midwest instilled an appreciation for fresh air, natural whole foods, and a simple lifestyle. Both Will and Lauren left home after graduating high school to pursue their passions and higher education. Will played professional basketball overseas and got his engineering degree while Lauren obtained her Masters in Health Administration. Even apart, they were both passionately committed to lifestyles of health and wellness. Our love for the outdoors and adventures led us both to move to Colorado. Here, we spend our free time in the mountains skiing, hiking, camping, and exploring with our families and friends! We had found a community of people committed to living a healthy, active, and happy lifestyle, just like us!

We knew our friends needed natural, healthy foods to fuel their bodies for all their adventures. It was a perfect opportunity to create Genesee, a protein bar that aligns with the values and lifestyle of our new home: healthy, active, happy. Genesee is made of clean, natural ingredients that pack major health benefits! It’s convenient to bring on an adventure and tastes amazing! In creating Genesee, we made a protein bar that’s a simple healthy choice and a fun one.

organization
Small Business
offerings: nutrition | protein bars

related brands

Krista Cavender Design

Branding and Design for the Outdoor Industry.

CuloClean

Portable Bidet

Timberdog

Where Pets Are Family™