Houdini Sportswear
Sustainable Outdoor Clothing
Buy functional and sustainable outdoor clothing for men, women, kids and junior from Houdini Sportswear. Clothes for training, hiking, skiing and biking.
In a world of mass consumption where quantity and frequency are often prioritized over quality and good design, Houdini Sportswear's design philosophy becomes something radically different.
We design every product with the intention of it making a difference for the end user and for the world, from a short- as well as long-term perspective. We see our innovation, design and development process of each style as a strategically important long-term investment for our company, with a clear vision of what we want to accomplish and no room for compromise.
Sustainability is at the heart of everything we do. For us there is no contradiction between sustainability and good business. It's essential in the long run. We constantly work to transform our business, our industry and society. We have gotten far, but we are far from done.
This story begins in the late 80s and early 90s when a young Lotta Giornofelice was working as a climbing and off piste skiing instructor and guide. She shared her time between Åre, Chamonix, La Grave, Kebnekaise and other places around the world in pursuit for the best skiing spots and climbing routes. During a climb on Pyramide du Tacul in Chamonix, Lotta and her crew found themselves in an exposed and dangerous situation. Somebody called out “Save me Houdini” to summon the powers of the famous escape artist. If it was the spirit of Houdini that helped them off the mountain that time remains unknown but the saying became an instant classic and a given name for Lotta’s new clothing brand.
Houdini was founded because I needed clothes that didn’t exist, Lotta remembers. I am very proud of what I did achieve and to see how Houdini is evolving. Especially for the sustainability work that lies at the heart of everything that Houdini does.
Houdini’s history is characterized by a constant will to shake things up. We are inspired by Lotta’s determination, creativity and will to drive innovation. We want to create better products, challenge existing norms and change the things we don’t believe in. That’s when we are at our best.
identity
Women-Founded
Women-Founded
activities
All Outdoor Adventures
All Outdoor Adventures
organization
Company
Company
offerings: community | hiking pants | jackets | leggings | long sleeves | pants | sustainable | t-shirts
