Kinflyte

Patented Posture Bras

In: Apparel >

Body alignment is important to our health and how we present ourselves to the world. Great posture promotes wellbeing, confidence, and a youthful appearance. Yet many of us neglect our posture with our tech-fueled lifestyle. Consider how much time you spend at home in front of your laptop, bent over a smartphone or tablet, and hunched over while working, nursing, or driving.

As women, gravity naturally pulls us forward as we carry more weight in our chest. The average bra cup size in the US and UK is a DD. Working at a desk, driving a car, working out, having kids, and repetitive tasks can contribute to impaired posture.

Our patented design, patterning, advanced materials, and 3D construction are central to our posture cueing system. Kinflyte essentials are designed to cue your body into better alignment, while comfortably supporting your chest, shoulders, and back. Kinflyte's posture bras create a flexible exoskeleton for all-day comfort and support.

Vivian Lee came up with the concept for Kinflyte based on her own challenges as a working mom. Raising kids, working in the tech industry, and commuting long hours took a toll on her back, neck and shoulders. Her sister Diane Lee, a former strategist at design consultancy firm IDEO, was undergoing physical therapy for back related issues, so they shared a kindred perspective on the need for better, sustainable options.

With her background in product marketing and management, Viv conducted extensive research, design, and development. She consulted with women movement professionals, and co-designed a revolutionary posture system with performance apparel designer Michelle Rose. For extensive prototyping, Viv partnered with innovation lab Studio 317 in Portland, Oregon.

organization
Small Business
offerings: bras | underwear

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